E-books: $10 Growth Tools - For Consultants & Sole Professionals - How to Consult Profitably with Small Business Owners

E-books: $10 Growth Tools > For Consultants & Sole Professionals > How to Consult Profitably with Small Business Owners

How to Consult Profitably with Small Business Owners

How to build a successful, lucrative practice working with owners of smaller companies, i.e. ranging from a few to a couple of hundred employees.
This is an Ebook, you will receive it as a pdf file download.

$ 10.00 Back

Consulting profitably with owner-run companies

Not all consultants work with C-level execs. You may prefer to work with smaller companies, but have trouble making it pay off financially.

This book tells you how to build a successful, lucrative practice working with owners of smaller companies, i.e., ranging from a few to a couple of hundred employees.

We tell you what sets small business owners apart from corporate managers and execs, the opportunities for consultants and how to take advantage of them, plus the challenges and how to deal with them.

This book includes:
- The mindset and tools you need to consult profitably with smaller, owner-run companies
- How to overcome the inevitable challenges
- Proven ways to find, qualify, and sell to small businesses
- Special ways of working with smaller clients profitably

Contents . . .
The mind and heart of the small business owner
Varieties of owner-run businesses
. . . compared to corporate exec
Benefits of consulting with small business owner (SBO)
Challenges of consulting with smaller companies
How to find SBOs
How to market to SBOs
How to sell to SBOs
Working with SBOs
. . . their needs = your opportunity
Profile of small business consultant
How to price your services
Ways to boost your effective hourly rate
How to give small business owners the help they need

CONTENTS, MORE DETAIL

HOW TO MARKET TO SBOs
YOUR STRENGTHS
What you do best
What you enjoy the most, your passion
Where people will pay you—enough
Where you have a competitive opening or advantage

YOUR WEAKNESSES How to compensate for them

YOUR MESSAGE
What you offer SBOs. Benefit you provide. Unique selling proposition.

PROFILE of your desired SBO client
Yes!
OK
Avoid
Size range in your annual billings to them
Your desired mix: “Boulders, rocks, pebbles”

NUMBER OF CLIENTS
= Your needed revenue
÷ Average size of jobs

Number of contacts and prospects needed
= Number of clients needed
÷ Your close rate