Featured Brands > JB Custom Rods   JB Custom Rods ESP Rocket Series Crankin Rods "Our crankin line was designed by a world famous crankbait fisherman and bait designer. The rods are built with extraordinary sensitivity and soft enough action for proper hook sets and holding power. The rod does the work ! We have not seen a crankbait rod that even comes close to ours, Add the “Rocket” guide system and you will experience the total package !" -JB 7’ or 7’8”  10-17# line  1/4 - 1 lure $ 229.99               More Information JB Custom Rods ESP Rocket Series Frog N Rat Rod We have designed this rod with a fast enough tip to finesse a frog through pads or grass while having a strong enough backbone to pull the fish of a lifetime out of the thickest vegetation. The Heavyweight of our “ESP” line has earned the right to wear this title. This rod is the lightest weight Frog rod on the market today !   7’   12 - 25# line   1/2 - 2 lure $ 229.99               More Information JB Custom Rods ESP Rocket Series Huntin Stick Rod This dog will really HUNT. The perfect Carolina Rig rod can also pull duty as a light jig, frog rod and for heavy spinnerbaits. It has all the backbone needed for heavy rig hooksets, with a faster tip to absorb structure impact and stay in the sweet spot longer. While casting further than ever with the revolutionary “ROCKET” guide system, the “ESP” handle will explode with the softest bite. 7’  10-17# Line   1/4 - 1 lure $ 229.99               More Information JB Custom Rods ESP Rocket Series Trap N Rap Rod The rod that made JB custom rods famous !  Passionate crankbait fishermen have several of these on their boat ! This rod was built for small to medium crankbaits from the lightest shad rap to a 3/4 ounce trap. This rod is so sensitive that you can feel the pattern change even if the fish swims by and does not touch the bait. Once on line the flexibility of the rod keeps the bait hooked. Features JB's new ESP Rocket design! 7’   6 - 12# line  1/4 - 3/4 lure $ 229.99               More Information JB Custom Rods ESP Rocket Series Trick Spin Rod Combing the New “ROCKET” guide system with the ESP handle we have redefined “SENSITIVITY” and castability. The faster tipped blank with a more moderate action makes casting weightless worms (senko special) or a spinnerbait effortless. It will easily become one of your favorite rods. This rod was JB’s first entry into finesse design technique specific tournament quality rods ! 6’9”  8 - 14# line   1/4 - 5/8 lure Casting Rod $ 229.99               More Information